WASHINGTON, DC: The American Legacy Foundation has named the selection committee charged with finding a marketing agency for its dollars 300 million PR account.
WASHINGTON, DC: The American Legacy Foundation has named the
selection committee charged with finding a marketing agency for its
dollars 300 million PR account.
The PR representative is Pattie Yu Hussein, a partner in Washington,
DC-based agency Garrett Yu Hussein. Representing the ad industry is
David Milenthal, president of HMS Partners, a Columbus, OH firm.
Other members include Dr. Lonnie Bristow, a past president of the
American Medical Association; Anna Santiago, a high school senior and
anti-tobacco advocate; Melanie Wisniewski, a regional manager for a fast
food company (which the foundation declined to identify); Alma Adams, a
state delegate from North Carolina; and Charles Wolfe, the foundation’s
Integrated PR/ad teams who made the first cut are Arnold Communications
(with PR help from Porter Novelli), Kirshenbaum Bond & Partners (Rogers
& Associates), Messner Vetere Berger McNamee Schmetterer (Dan Klores
Associates) and The Richards Group (Golin/Harris).
While a final decision is not expected until September at the earliest,
the committee has started site visits to narrow the list to at least two