For anti-tobacco finalists, two reps will select winner

WASHINGTON, DC: The American Legacy Foundation has named the selection committee charged with finding a marketing agency for its dollars 300 million PR account.

WASHINGTON, DC: The American Legacy Foundation has named the selection committee charged with finding a marketing agency for its dollars 300 million PR account.

WASHINGTON, DC: The American Legacy Foundation has named the

selection committee charged with finding a marketing agency for its

dollars 300 million PR account.



The PR representative is Pattie Yu Hussein, a partner in Washington,

DC-based agency Garrett Yu Hussein. Representing the ad industry is

David Milenthal, president of HMS Partners, a Columbus, OH firm.



Other members include Dr. Lonnie Bristow, a past president of the

American Medical Association; Anna Santiago, a high school senior and

anti-tobacco advocate; Melanie Wisniewski, a regional manager for a fast

food company (which the foundation declined to identify); Alma Adams, a

state delegate from North Carolina; and Charles Wolfe, the foundation’s

EVP.



Integrated PR/ad teams who made the first cut are Arnold Communications

(with PR help from Porter Novelli), Kirshenbaum Bond & Partners (Rogers

& Associates), Messner Vetere Berger McNamee Schmetterer (Dan Klores

Associates) and The Richards Group (Golin/Harris).



While a final decision is not expected until September at the earliest,

the committee has started site visits to narrow the list to at least two

agencies.



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