DIARY: Ugliest sofa contest

Raising awareness of furniture slipcovers probably isn’t the most glamorous assignment. But New York-based supplier Sure Fit seems to have hit upon a winning formula: sponsoring an Ugly Couch contest. The company is promising dollars 5,000 to the person who submits the ugliest sofa, loveseat or barcalounger. Runners-up won’t come away empty, as Sure Fit has promised free slipcovers. Talk about a no-lose situation. This year, Sure Fit is allowing the public to participate in the judging process by voting for their favorites via the Internet (www.surefit.com). And what better way to pass the afternoon than by admiring homely furniture? According to Linda Toscanini, PR director for Sure Fit, the event has proved enormously popular, generating coverage on CNN Headline News, Today and the front page of The Wall Street Journal. The contest boasts a charitable twist as well. For every entry received by last Friday’s deadline, Sure Fit is donating dollars 2 to the American Cancer Society in memory of former employee Dick Kirschman, who died of cancer in 1998.

Raising awareness of furniture slipcovers probably isn’t the most glamorous assignment. But New York-based supplier Sure Fit seems to have hit upon a winning formula: sponsoring an Ugly Couch contest. The company is promising dollars 5,000 to the person who submits the ugliest sofa, loveseat or barcalounger. Runners-up won’t come away empty, as Sure Fit has promised free slipcovers. Talk about a no-lose situation. This year, Sure Fit is allowing the public to participate in the judging process by voting for their favorites via the Internet (www.surefit.com). And what better way to pass the afternoon than by admiring homely furniture? According to Linda Toscanini, PR director for Sure Fit, the event has proved enormously popular, generating coverage on CNN Headline News, Today and the front page of The Wall Street Journal. The contest boasts a charitable twist as well. For every entry received by last Friday’s deadline, Sure Fit is donating dollars 2 to the American Cancer Society in memory of former employee Dick Kirschman, who died of cancer in 1998.

Raising awareness of furniture slipcovers probably isn’t the most

glamorous assignment. But New York-based supplier Sure Fit seems to have

hit upon a winning formula: sponsoring an Ugly Couch contest. The

company is promising dollars 5,000 to the person who submits the ugliest

sofa, loveseat or barcalounger. Runners-up won’t come away empty, as

Sure Fit has promised free slipcovers. Talk about a no-lose situation.

This year, Sure Fit is allowing the public to participate in the judging

process by voting for their favorites via the Internet

(www.surefit.com). And what better way to pass the afternoon than by

admiring homely furniture? According to Linda Toscanini, PR director for

Sure Fit, the event has proved enormously popular, generating coverage

on CNN Headline News, Today and the front page of The Wall Street

Journal. The contest boasts a charitable twist as well. For every entry

received by last Friday’s deadline, Sure Fit is donating dollars 2 to

the American Cancer Society in memory of former employee Dick Kirschman,

who died of cancer in 1998.



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