DIARY: Questions & Answers - Ann Keeling

Ann Keeling, president of the newly founded Cristofoli-Keeling Marketing Communications Management firm in Cincinnati, says she often gets mistaken for Sharon Stone. Hey, that makes two of us! What an incredible coincidence.

Ann Keeling, president of the newly founded Cristofoli-Keeling Marketing Communications Management firm in Cincinnati, says she often gets mistaken for Sharon Stone. Hey, that makes two of us! What an incredible coincidence.

Ann Keeling, president of the newly founded Cristofoli-Keeling

Marketing Communications Management firm in Cincinnati, says she often

gets mistaken for Sharon Stone. Hey, that makes two of us! What an

incredible coincidence.



Tell us something interesting or amusing about your agency. Something

interesting: it’s brand new! Something amusing: two cats and one dog are

currently part of the staff.



What has been your greatest achievement? Personally, my greatest

achievement has been a wonderful marriage leading to an incredible

husband and a truly amazing son. Professionally, my proudest moment just

happened recently - having the guts to quit my job and start my own

company.



What was your most embarrassing moment? As if I would tell the whole

world my most embarrassing moment.



How did you get into PR? Completely by accident. I volunteered to take

responsibility for some personnel releases for a month or two. That was

over three and a half years ago.



What would you do if you didn’t do what you do? Be a race-car

driver.



What is the best invention of all time? The convertible. How else can

you experience flying without wings?



What would you like to change about the PR industry? Nothing. What I’d

like to change is the mindset of corporations who believe that investing

significant dollars in advertising is the best way to reach their

audience. I mean, how blind are they?



What will be the next big thing to hit PR and why? The proliferation of

’free agents.’ There are too many outstanding PR professionals who are

starting to realize the contribution and money they could make if they

were on their own. Clients are beginning to realize it, too.



Who do you look like? I’ve been told by numerous people (mostly

strangers) that I look like Meg Ryan or Sharon Stone.



Do you have a secret daily pleasure? Candy of any kind, at least three

times a day.



What is your best/worst habit? Best: being organized. Worst: spending

money.



Who put the ’bomp’ in the ’bomp shoo bomp shoo bomp’? Austin Powers,

baby - yeah.



What are your hobbies? Shopping on Michigan Avenue, weight training and

leisure driving. Basically, doing anything creative.



Name one thing about your past that people would be surprised to learn.

I was a cat in my former life.



Bill Clinton: hero or fool? I guess he ended up being a hero, didn’t

he?



What will you do when you retire? Live.



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