Budget taps car pros JMPR for ’green’ vehicle roll-out

LOS ANGELES: Budget Rental Cars has handed an off-beat, high-profile new project - hyping the national roll-out of its line of alternative-fuel vehicles for rental - to automotive PR pros JMPR.

LOS ANGELES: Budget Rental Cars has handed an off-beat, high-profile new project - hyping the national roll-out of its line of alternative-fuel vehicles for rental - to automotive PR pros JMPR.

LOS ANGELES: Budget Rental Cars has handed an off-beat,

high-profile new project - hyping the national roll-out of its line of

alternative-fuel vehicles for rental - to automotive PR pros JMPR.



JMPR, a small Woodland Hills boutique which specializes in the luxury

car and automotive products market, will handle a wide range of media

relations and branding activities for the rental-car giant.



Based at the Los Angeles International Airport, Budget EV Rentals

maintains a fleet of more than 40 vehicles powered by compressed natural

gas. The company recently unveiled a second fleet at an airport in

Sacramento, and plans are underway to open up to 10 new outlets at

airports throughout Southern California and the greater US, according to

JMPR president Joseph Molina.



Edelman handled the original launch of the environmental-friendly

program in Los Angeles, but most of Budget’s PR has been handled

in-house until now, said Budget EV partner/manager Jeff Pink. He added

that JMPR was selected to continue the roll-out based on references and

on the agency’s history of expertise in the automotive PR sector.



’We had worked with them on Budget Beverly Hills,’ Pink said. ’They were

very excited to work on our account and they came in with a very

competitive bid.’ Though Pink declined to disclose the company’s

marketing budget, he did say PR agency fees would fall below the

six-figure mark for the remainder of 1999.



JMPR has been on somewhat of a new business roll this summer, with

companies such as Nakamichi USA and Carparts.com joining its client

roster in recent months. Other long-standing accounts include Robb

Report Magazine, Rolls-Royce Motor Cars and Petersen Publishing. The

agency has also done work on behalf of BFGoodrich Tires and Speedvision.



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