BM puts branding vet in top PR spot

NEW YORK: Burson-Marsteller has tapped marketing veteran Joe Fisher to fill a vacancy atop its PR practice.

NEW YORK: Burson-Marsteller has tapped marketing veteran Joe Fisher to fill a vacancy atop its PR practice.

NEW YORK: Burson-Marsteller has tapped marketing veteran Joe Fisher

to fill a vacancy atop its PR practice.



Fisher, who has been with the company as president of Marsteller

Advertising since 1997, becomes president and CEO of Burson-Marsteller

USA. Don Cogman, who had been filling the role, returns exclusively to

the post of COO.



While the move represents - at least in title - a shift across

disciplines, Fisher boasts more integrated communications experience

than most top executives. He founded and ran Fisher & Co., a NY-based PR

firm, from 1989 to 1997.



Before that, he co-founded an advertising and marketing shop,

Fisher/Feld, which was sold in 1988. There, he worked on high-profile

events, including Simon & Garfunkel’s 1981 Central Park concert, and

branding efforts - with client Gloria Vanderbilt, Fisher is credited

with contributing to the rise of the designer jeans category in the late

1970s.



’We’re at a special point in the evolution of the PR industry,’ Fisher

said. ’It’s comparable to where advertising was in the ’50s around the

advent of television.’



Burson worldwide CEO Chris Komisarjevsky called the move a ’natural

progression,’ adding that while Fisher will be responsible for Burson’s

operations and seven industry practices in the US, he will still

interact regularly with clients.



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