NEW YORK: Burson-Marsteller has tapped marketing veteran Joe Fisher to fill a vacancy atop its PR practice.
NEW YORK: Burson-Marsteller has tapped marketing veteran Joe Fisher
to fill a vacancy atop its PR practice.
Fisher, who has been with the company as president of Marsteller
Advertising since 1997, becomes president and CEO of Burson-Marsteller
USA. Don Cogman, who had been filling the role, returns exclusively to
the post of COO.
While the move represents - at least in title - a shift across
disciplines, Fisher boasts more integrated communications experience
than most top executives. He founded and ran Fisher & Co., a NY-based PR
firm, from 1989 to 1997.
Before that, he co-founded an advertising and marketing shop,
Fisher/Feld, which was sold in 1988. There, he worked on high-profile
events, including Simon & Garfunkel’s 1981 Central Park concert, and
branding efforts - with client Gloria Vanderbilt, Fisher is credited
with contributing to the rise of the designer jeans category in the late
’We’re at a special point in the evolution of the PR industry,’ Fisher
said. ’It’s comparable to where advertising was in the ’50s around the
advent of television.’
Burson worldwide CEO Chris Komisarjevsky called the move a ’natural
progression,’ adding that while Fisher will be responsible for Burson’s
operations and seven industry practices in the US, he will still
interact regularly with clients.