Arnold joins Snyder ad firm for UK opening

LONDON: Arnold Public Relations has teamed with its Snyder Communications sibling Partners BDDH to open a London office specializing in integrated marketing communications.

LONDON: Arnold Public Relations has teamed with its Snyder Communications sibling Partners BDDH to open a London office specializing in integrated marketing communications.

LONDON: Arnold Public Relations has teamed with its Snyder

Communications sibling Partners BDDH to open a London office

specializing in integrated marketing communications.



The UK branch will initially launch with a business-to-business

practice, while consumer, financial and healthcare practices will be

established over the next year. Arnold and Partners, an ad firm, have

not worked together extensively in the past.



Newly appointed managing director Mitchell Prather will head up the UK

arm, taking responsibility for the development of the office. Prather

recently joined Arnold from Brown Brothers Harriman (BBH), a global

brokerage firm. BBH will, in fact, be one of his clients, since it has

retained Arnold to raise its profile and promote newly developed

products in Europe and North America.



’The move has worked out perfectly,’ said Prather. ’I was looking to

move to London and Arnold was looking to grow there. It also gives me a

chance to use my background in financial communications and

international IR in a new field.’



The Arnold/Partners BDDH arrangement was motivated by the desire of both

companies to establish a transatlantic presence, and the firms are

planning on developing relationships with other London-based shops.

’This office will allow us to take a more integrated approach to

communications and that’s the way to move forward,’ Prather said.



Nigel Long, Arnold’s chief executive, believes London is rife with

opportunities for progressive integrated shops. ’We cover advertising,

direct marketing, sales promotion, media strategy and now PR,’ he said.



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