LONDON: Arnold Public Relations has teamed with its Snyder Communications sibling Partners BDDH to open a London office specializing in integrated marketing communications.
LONDON: Arnold Public Relations has teamed with its Snyder
Communications sibling Partners BDDH to open a London office
specializing in integrated marketing communications.
The UK branch will initially launch with a business-to-business
practice, while consumer, financial and healthcare practices will be
established over the next year. Arnold and Partners, an ad firm, have
not worked together extensively in the past.
Newly appointed managing director Mitchell Prather will head up the UK
arm, taking responsibility for the development of the office. Prather
recently joined Arnold from Brown Brothers Harriman (BBH), a global
brokerage firm. BBH will, in fact, be one of his clients, since it has
retained Arnold to raise its profile and promote newly developed
products in Europe and North America.
’The move has worked out perfectly,’ said Prather. ’I was looking to
move to London and Arnold was looking to grow there. It also gives me a
chance to use my background in financial communications and
international IR in a new field.’
The Arnold/Partners BDDH arrangement was motivated by the desire of both
companies to establish a transatlantic presence, and the firms are
planning on developing relationships with other London-based shops.
’This office will allow us to take a more integrated approach to
communications and that’s the way to move forward,’ Prather said.
Nigel Long, Arnold’s chief executive, believes London is rife with
opportunities for progressive integrated shops. ’We cover advertising,
direct marketing, sales promotion, media strategy and now PR,’ he said.