Argyle Rowland lands five clients

TORONTO: The newly global Argyle Rowland Worldwide (ARW) last week welcomed five new clients to its roster, including four international companies.

TORONTO: The newly global Argyle Rowland Worldwide (ARW) last week welcomed five new clients to its roster, including four international companies.

TORONTO: The newly global Argyle Rowland Worldwide (ARW) last week

welcomed five new clients to its roster, including four international

companies.



ARW beat out stiff competition to land contracts from Canadian and

US-based companies. Coming on board were Ontario Blue Cross,

Toronto-based biotech firm Visible Genetics, California-based

alternative remedy specialists Traditional Medicinals, Enterprise

Rent-a-Car and Texas-based AIM Safe-Air Products.



The agency partially attributes the wins to its affiliation with Rowland

Communi-cations. Previously known as Argyle Communications, it entered

into a contractual agreement with Rowland on Sept. 1, 1998.But chief

executive Ray Argyle said the new business is equally a tribute to the

firm’s strategy of tending to both sides of the border.



’Our strategic partnership with Rowland allows us to continue as a fully

independent Canadian-owned company while giving clients the benefit of

an international knowledge base and global reach,’ he said.



The wins increase the firm’s PR income by approximately 25%. While

forging stronger US links is crucial, Canadian agencies continue to

boom.



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