TORONTO: The newly global Argyle Rowland Worldwide (ARW) last week welcomed five new clients to its roster, including four international companies.
TORONTO: The newly global Argyle Rowland Worldwide (ARW) last week
welcomed five new clients to its roster, including four international
ARW beat out stiff competition to land contracts from Canadian and
US-based companies. Coming on board were Ontario Blue Cross,
Toronto-based biotech firm Visible Genetics, California-based
alternative remedy specialists Traditional Medicinals, Enterprise
Rent-a-Car and Texas-based AIM Safe-Air Products.
The agency partially attributes the wins to its affiliation with Rowland
Communi-cations. Previously known as Argyle Communications, it entered
into a contractual agreement with Rowland on Sept. 1, 1998.But chief
executive Ray Argyle said the new business is equally a tribute to the
firm’s strategy of tending to both sides of the border.
’Our strategic partnership with Rowland allows us to continue as a fully
independent Canadian-owned company while giving clients the benefit of
an international knowledge base and global reach,’ he said.
The wins increase the firm’s PR income by approximately 25%. While
forging stronger US links is crucial, Canadian agencies continue to