LONDON: In preparation for its European launch, SurfMonkey.com has handed a six-figure PR contract to The Weber Group Europe.
The agency beat out three competitors, including Gnash Communications, to win the contract for SurfMonkey.com, which offers a web browser safeguarded for children. According to the site's European general manager David Dews, the contract is for $100,000 over the next six months, with the opportunity to extend it and increase revenues based on performance.
"Weber demonstrated the best understanding of the kids' market in the UK and the most enthusiasm for our product and strategy," he said. "Their brand of youth and professionalism was part of the rationale for the decision."
In addition to handling the European launch, Weber - the first European agency for the company - will develop a media campaign to drive traffic to SurfMonkey.com, coordinate speaking opportunities and assist the site in finding potential partners.
"The Internet market over here is exploding," said Zoe Arden, a senior director at Weber Europe. "There's a proliferation of players with large budgets. We need to be very nimble to get above the noise."
Weber Europe's Internet and consumer tech division also recently won a 160,000 dollars-a-year contract from iMagic, a Hong-Kong based provider of interactive payphone kiosks. The firm expects to announce two more online client wins in the next few weeks, which would give the office a total of eight Internet accounts.