NEW YORK: Publishing giant William Morrow has tapped book publicity specialists Goldberg McDuffie Communications to work on a potentially galvanizing assignment: the latest title from feminist author Susan Faludi.
Faludi's 1991 best-seller Backlash: The Undeclared War Against American Women argued that women were under cultural attack in retaliation for the assertiveness of the '60s and '70s women's movement.
Goldberg McDuffie, run by Lynn Goldberg, has kicked off an extensive publicity campaign with a Newsweek tie-in. The weekly magazine has acquired first serial rights for Faludi's Stiffed, which chronicles the history of masculinity.
Goldberg has organized major coverage for the book in a range of mainstream magazines, including a Q&A in Playboy and features in GQ, Esquire and Rolling Stone. TV appearances on NBC's Today and ABC's Politically Incorrect are also being discussed.
Goldberg has experience in handling controversial releases. Earlier this year, she promoted Monica's Story, Monica Lewinsky's memoir of her affair with Bill Clinton.