SAN DIEGO: Fresh Start Surgical Gifts, a provider of free reconstructive surgery to children, has hired Matthews/Mark. The agency has been charged with helping Fresh Start update its brand identity.
CAMBRIDGE, MA: MediaMap has introduced a new series of databases called Web Media that will identify the audience of a web site and provide guidelines on how to submit information to the appropriate editorial contact. Annual subscriptions can be updated on either a monthly or quarterly basis.
HOUSTON: First Capital International, an asset acquisition and e-commerce developer, has hired the Coffin Communications Group for a range of communications activities. The agency will work with the company's IR, capital formation and financing arms.
HERNDON, VA: LifeMinders, an Internet marketing company, has named Tim Hanlon VP of marketing and communications. Hanlon was recently SVP of marketing and communications at America's Promise, a national organization led by retired General Colin Powell.
GRAPEVINE, TX: CI Wireless, a supplier of products for wireless communications systems, has tapped Bock Communications for trade-show coordination and product launches.
NEW YORK: Alan Taylor Communications has announced a series of personnel changes and additions. Brett Jewkes arrives as an account supervisor from Coltrin Associates, while Denise Vitola and Rob Bronfeld join as AE from, respectively, Stern + Associates and Rubenstein Associates. Promotions include Ted Fragulis and Jonathan Schwartz (to the account supervisor level) and Heather Kovins, Ryan Mucatel and Brian Wendel (to SAE).
CHICAGO: Joe Silberman has become the new director of corporate communications with J. Walter Thomson USA Chicago. He will oversee internal and external communications. Silberman had been overseeing marketing and PR for Baker & McKenzie, also in Chicago.
DES MOINES, IA: Hanser & Associates has been named PR agency of record for three new clients: The Cybus Group, an investment banking firm; Storey Kenworthy, a furniture and office supplies marketer; and Iowa Agricultural Finance Corporation.
NEW YORK: Newsweek has appointed Andrew Palladino as a publicist.
Palladino, who had previously worked on a freelance basis at Time and
Fortune magazines, will report to Roy Brunett.
WHITE PLAINS, NY: The Rheingold Brewing Company has hired Amster-Young Public Relations to plan a campaign for its Rheingold Extra Dry Lager brand. Rheingold was named ?beer of choice? among New Yorkers in last month's Rolling Stone magazine.
PHOENIX: Lynne Adams has become director of public relations for PETsMart, a pet store chain. She'll oversee public and community relations and corporate communications, and will also provide support for investor and financial communications.
SEATTLE: The David and Lucile Packard Foundation has hired Elgin DDB to provide communications efforts. Elgin will work on programs to raise domestic awareness of global population growth and family-planning needs in developing countries.
SACRAMENTO: Edelman Worldwide has announced the hiring of Steven Allen as VP. Allen arrives from Fleishman-Hillard, where he served as a VP specializing in telecommunications. Among the clients whose accounts he will service are the American Electronics Association, AT&T and the California Earthquake Authority.
LOUISVILLE: Ahead Human Resources has tabbed Guthrie/Mayes Public Relations as its agency of record. Ahead is an employee-staffing firm and a developer of professional employer organizations. G/M has been charged with improving the company's corporate and market-oriented communications.
PARSIPPANY, NJ: The Matrix Development Corporation, a northeastern real estate services firm, has chosen The Sherry Group for media and community relations. Sherry's client roster also includes The Campbell Soup Company, Federal Express and Wilson Sporting Goods.
BOSTON: Fiduciary Trust Company International has retained The Compton Consulting Group to lead its upcoming PR charge. Fiduciary, based in New York, offers investment management services.