SAN FRANCISCO: The GCI Group's consumer marketing practice has picked up well over $1 million in new business on both coasts in recent weeks.
In addition to the highly-coveted MP3.com account, GCI scored three assignments from Atlanta-based Home Depot: the company's design and decor-based business, EXPO design center stores and Ridgid Power Tools.
GCI will serve as the first agency of record for the San Diego-based MP3.com, a pioneer in online music distribution. The firm went public last month and has become synonymous with the burgeoning online music industry. GCI will team with NY-based event publicists Nasty Little Man, who represent The Beastie Boys.
"They're at the beginning of an exciting time," said SVP Dianne Gleason, who runs the San Francisco consumer marketing practice. The office also picked up the as-yet-unlaunched healthcare portal Caresoft and Cobalt Card, an online procurement service for teenagers. The office's cornerstone client, NetCentives, recently expanded its account to include GCI's London outpost.
The Home Depot work will be headed by EVP Susan Storey, who said the PR budget is still being defined. She added that the firm's experience in the home furnishings industry helped GCI land the account. The firm's Atlanta office also handles the Carpet and Rug Institute and DuPont Stainmaster.