SAN DIEGO: As its 18-month relationship with The Weber Group comes to a close, Gateway is on the hunt for external PR support.
?There's no shortage of great agencies that would like to do business with us,? said Brad Shaw, Gateway VP of corporate communications. ?We're in a great position to attract the best talent across the board for every piece of our PR business.?
In the midst of widespread rumors that the computer giant was about to terminate its relationship with Weber, the agency quickly switched gears and resigned the Gateway account. Weber promptly agreed to represent Micron, a Gateway competitor.
According to Shaw, Weber and Gateway had different philosophies on how the relationship should be structured, which led to the decision to part ways.
While Gateway has appointed lead agencies Paragon in Europe and Ogilvy in Asia and is selecting agencies on a country-by-country basis, Shaw said he didn't want to limit the company's options in the US to that model.
?We're keeping all our options open,? said Shaw, who declined to comment on the status of agency negotiations. He added that as Gateway grows its internal PR department, the company may bring more parts of its PR business in-house.