Edelman tech head exits for fresh work

PALO ALTO, CA: The head of Edelman's $30 million global technology practice has left the agency to pursue other opportunities in Silicon Valley.

PALO ALTO, CA: The head of Edelman's $30 million global technology practice has left the agency to pursue other opportunities in Silicon Valley.

Paul Bergevin, formerly hi-tech EVP and global managing director, joined in 1994 from IBM and played a key role in building the global technology practice. The firm said hi-tech clients account for around 25% its portfolio.

'The primary motivation (for leaving) was that I wanted to do something more entrepreneurial,' Bergevin said.

Insiders have speculated that Bergevin has his sights set on a position with a Silicon Valley hi-tech start-up or a consulting role, though he said he has no concrete professional plans.

Among Bergevin's prominent assignments at Edelman was advising Time Warner during a DVD format battle.

Bergevin's former post will be split between his two deputies, Miller Bonner and Harry Pforzheimer, who step up to become co-managing directors.

Bonner will take charge of hi-tech operations in New York and Europe, while Pforzheimer will work on West Coast- and Asia-based clients.

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