Diary: Questions & Answers - Patti Londre

Patti Londre, president of Los Angeles-based food specialists The Londre Company, walks the walk when it comes to honesty. Who, after all, ever admits to having been dissatisfied at a former job, much less having been fired?

Patti Londre, president of Los Angeles-based food specialists The Londre Company, walks the walk when it comes to honesty. Who, after all, ever admits to having been dissatisfied at a former job, much less having been fired?

Patti Londre, president of Los Angeles-based food specialists The

Londre Company, walks the walk when it comes to honesty. Who, after all,

ever admits to having been dissatisfied at a former job, much less

having been fired?



Describe your agency’s philosophy. ’Think food.’ One day, you might see

a recipe contest being judged. The next, we’re handling a food-tampering

problem. Our office is seasonally impaired (Christmas trees for a shoot

in July, pumpkins in March). And someone is always proofreading food

copy, which makes us all hungry.



Tell us something interesting about the firm. We sealed a time capsule

into one of our walls when we remodeled the building. It’s made of

Tupperware, so it should last a century, according to the

manufacturer.



How did you get where you are today? Six months after landing my first

PR job, I was promoted to AE. After a year of terror, I was fired. It

didn’t occur to me I wasn’t ready for the responsibility and frankly, my

employers did the right thing. At the time, though, I felt they were

wrong and to make them realize their mistake, I started a PR agency.

That was 17 years ago.



What would you do if you didn’t do what you do? I’d be a contractor.



One of my favorite hobbies is ripping buildings apart. That’s why our

office building is so cool - it used to be a Hungarian restaurant and is

now a PR agency.



What is your favorite sport? Don’t laugh, but I watch sumo

wrestling.



We vacationed in Japan and went to a tournament, so I understand it

now.



Do you have a secret daily pleasure? Sleep. I nap. I snooze on planes

before the wheels leave the ground. And I’ve been known to sneak off at

trade shows for a few zzz’s. I know a LOT of people who do it, too, but

I’m the only one who admits it.



With which historical figure do you identify? Katharine Hepburn comes to

mind. She’s a non-conformist with great talent who appears not to take

herself too seriously.



Name one thing about your past that people would be surprised to

learn.



I was a contestant on Wheel of Fortune! I won a trip to the Virgin

Islands, a gigantic gold-framed mirror, a moped, a year’s supply of soap

and a gift certificate to a store in Beverly Hills.



Bill Clinton: hero or fool? Fool. Lying is always foolish.



What will you do when you retire? I’ll be the food & travel editor of

the newspaper in my retirement village. My husband has dibs on the movie

critic job.



What does ’a highly integrated communications and marketing strategy’

REALLY mean? Who wrote that? We don’t write like that, so I couldn’t

tell you.



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