Diary: Please Ben, stick to Chubby Hubby

Here’s one more for the list of ’PR ideas that won’t work no matter how artfully they are executed:’ old white guys trying to rap. In a pitch to reduce national defense expenditures, ice cream mogul Ben Cohen (of Ben & Jerry’s fame) turned into the most unlikely rapper this side of William Shatner.

Here’s one more for the list of ’PR ideas that won’t work no matter how artfully they are executed:’ old white guys trying to rap. In a pitch to reduce national defense expenditures, ice cream mogul Ben Cohen (of Ben & Jerry’s fame) turned into the most unlikely rapper this side of William Shatner.

Here’s one more for the list of ’PR ideas that won’t work no matter

how artfully they are executed:’ old white guys trying to rap. In a

pitch to reduce national defense expenditures, ice cream mogul Ben Cohen

(of Ben & Jerry’s fame) turned into the most unlikely rapper this side

of William Shatner.



His ’Move Our Money Rap’ warns listeners that ’it’s TIME for us to

change our national pri-OR-ities,’ while suggesting that politicians

avoid spending tax money on ’NU-clear weapons and STAR Wars toys.’ As

far as protest songs go, well, Bob Dylan it’s not.



’It may not hit the Billboard charts, but we expect it will get played

on public policy programs and college radio stations,’ said Andrew

Greenblatt, press secretary of Business Leaders for Sensible Priorities,

a group that advocates reduced defense spending.



Greenblatt added that tactics such as the rap and the ’winky-dink’ (a

badge that shows how 20 schools could be built for the cost of one F-22

fighter plane) reflect the group’s PR modus operandi. ’You need to hit

the public in every way you can to connect with them,’ he said.



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