Custom news for investors via wire

NEW YORK: Firms trying to reach the burgeoning masses of individual investors have a newfound ally in PR Newswire, which has launched a service designed to improve communications between companies and investors.

NEW YORK: Firms trying to reach the burgeoning masses of individual investors have a newfound ally in PR Newswire, which has launched a service designed to improve communications between companies and investors.

The service, Today's Headline News, allows users to customize the way they receive financial and corporate information, categorizing stories by industry and company size.

?Business executives and individual investors need to stay on top of the news as it happens,? said John Williams, a PRN executive VP. ?It puts us on the front line of sending out company information.?

Users are given the choice of receiving stories via customizable e-mail or a personalized web page which provides at-a-glance updates. ?It's designed for busy people who need to keep track of exactly what's going on,? says Larry Thomas, PRN director of new media. ?It also allows businesses to keep track of what other companies are saying about them, which makes it an excellent tool for competitive analysis.?

PRN is offering free subscriptions through tomorrow, after which subscribers may opt for monthly or per-story payments.

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