WASHINGTON, DC: A major voter-education initiative will be launched next month by the African-American Public Relations Alliance, a coalition of 10 PR firms founded earlier this year.
The pro bono effort will kick off when the Congressional Black Caucus holds its mid-September legislative conference in Washington. Representatives of all 10 PR firms are expected to attend the launch of the initiative.
According to Alliance secretary Garrison Jackson (also EVP of Circulation Experti in Hartsdale, NY), the group's members 'want to give something back to their communities.' He added that the effort will initially focus on major urban areas, including Houston, Memphis and Philadelphia.
The campaign, set to be in full stride by November's elections, will include media relations targeted at the African- American community, public service announcements, web sites, information presented in movie theaters and events at colleges with a high African-American population.
This wide range of communications tactics will be employed, according to Jackson, because 'African- Americans are not a monolith. We're trying to reach African- Americans who run the gamut from the family earning $200,000 a year to the person just entering the workforce.'
In addition to the Congressional Black Caucus, the coalition will work with the NAACP, the Urban League and other groups. The goal will be to 'amplify' the efforts of others, said Jackson, thus generating more attention and a wider reach than a non-unified approach.
The campaign's initial effort will run until next year's elections, though Jackson predicted that a voter education initiative will be conducted 'for each major election over the next 20 years.'
The African-American PR Alliance launched in July. Its goal is to win more work for its member firms and to increase the volume of business in the black community as a whole.