SAN FRANCISCO: Consumer tech may get all the hype, but Blanc & Otus is proving that the business-to-business arena is still bearing hi-tech PR fruit. The agency announced this week that its San Francisco office has picked up six new clients since May, boosting income by about $1.8 million for the year.
Newest additions on B&O's roster include HAHT Software, Trading Dynamics and McKinsey & Company, all added last month. Other recent account wins include ON24, ClearStation and Tacit Knowledge Systems.
McKinsey, the international management consulting firm, came on board this month as part of the agency's new industry services group. Beth Waitkus, a former communications director for a Silicon Valley workforce development program, has signed on to head up the account.
HAHT, a developer of enterprise software for global businesses, and Trading Dynamics, which builds business-to-business auctions online, will both be handled by the agency's eBusiness unit. Its Internet practice group will work with ON24, which delivers multiple sources of audio and video broadcast news to individual investors, and ClearStation, a financial advisory Web site that helps investors identify and interpret stock trends.
Founded in San Francisco in 1985, B&O has offices in Mountain View and Cambridge. The firm was bought by Hill & Knowlton in February, and now serves as the headquarters for H&K's global technology practice. About 75 employees work out of the San Francisco office.