SAN FRANCISCO: Fresh from scoring dollars 14 million in funding, Zing.com has started its first major PR push.
SAN FRANCISCO: Fresh from scoring dollars 14 million in funding,
Zing.com has started its first major PR push.
The 18-month old company, a San Francisco-based Internet photography
community where people can store and share digital images, has hired The
Antenna Group as its first full-time PR agency.
According to Zing.com CEO Mark Platshon, Antenna was brought on board to
build the brand and create awareness for the category itself. ’The
company is a year and a half old, but its evolution into an actual
photography portal has taken place just within the past few months,’ he
No formal review for the account was conducted, and Platshon said the
decision to go with Antenna was primarily based on his faith in agency
principal/CEO Melody Haller. ’She and I both put the consumer side of
this first,’ he said. ’She also has lots of experience launching major
high-profile start-ups like Ask Jeeves.’
According to Platshon, the immediate PR objectives for Zing.com are to
educate the press and opinion leaders about the site and the idea of
managing, sharing and storing digital photos online. The company has
also charged Antenna with directly targeting consumers in order to draw
traffic to the site and build the online community.
In addition to its free services, Zing.com recently introduced a line of
personalized photo-greeting cards that can be ordered or sent online, as
well as a line of photo-personalized gifts. According to Antenna AE
Caroline Venza, the agency has already begun efforts to score placements
in holiday editions of major magazines.
Known for its expertise in launching pre-IPO dot-com companies,
Antenna’s tech-heavy roster of clients includes Linuxcare and iOwn.