Zing.com grabs Antenna for push

SAN FRANCISCO: Fresh from scoring dollars 14 million in funding, Zing.com has started its first major PR push.

SAN FRANCISCO: Fresh from scoring dollars 14 million in funding, Zing.com has started its first major PR push.

SAN FRANCISCO: Fresh from scoring dollars 14 million in funding,

Zing.com has started its first major PR push.



The 18-month old company, a San Francisco-based Internet photography

community where people can store and share digital images, has hired The

Antenna Group as its first full-time PR agency.



According to Zing.com CEO Mark Platshon, Antenna was brought on board to

build the brand and create awareness for the category itself. ’The

company is a year and a half old, but its evolution into an actual

photography portal has taken place just within the past few months,’ he

said.



No formal review for the account was conducted, and Platshon said the

decision to go with Antenna was primarily based on his faith in agency

principal/CEO Melody Haller. ’She and I both put the consumer side of

this first,’ he said. ’She also has lots of experience launching major

high-profile start-ups like Ask Jeeves.’



According to Platshon, the immediate PR objectives for Zing.com are to

educate the press and opinion leaders about the site and the idea of

managing, sharing and storing digital photos online. The company has

also charged Antenna with directly targeting consumers in order to draw

traffic to the site and build the online community.



In addition to its free services, Zing.com recently introduced a line of

personalized photo-greeting cards that can be ordered or sent online, as

well as a line of photo-personalized gifts. According to Antenna AE

Caroline Venza, the agency has already begun efforts to score placements

in holiday editions of major magazines.



Known for its expertise in launching pre-IPO dot-com companies,

Antenna’s tech-heavy roster of clients includes Linuxcare and iOwn.



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