CLEVELAND: Wyse Landau has started a new food service and hospitality practice, and tabbed industry veteran Stephen Michaelides to lead it.
CLEVELAND: Wyse Landau has started a new food service and
hospitality practice, and tabbed industry veteran Stephen Michaelides to
Michaelides, editor and associate publisher of Restaurant Hospitality
since 1970, joined the firm as a senior consultant last week to head up
the four-person unit. Agency prexy Howard Landau and Michaelides have
known each other for decades, and teaming up to go after more food
business ’just made sense,’ according to Landau.
’No one in our region is particularly expert in this category,’ he
’There should be plenty of opportunity for us.’
Working with Michaelides, well known in restaurant and food-service
circles, gives Wyse Landau an immediate high-profile presence. He has
been elected to the National Restaurant Association’s educational
foundation college of diplomats (a prestigious industry honor) and is
affiliated with the Culinary Institute of America.
The new unit will initially target the restaurant and hospitality
sectors, but will also be looking for PR business from food companies
Among the agency’s clients in the food space are Smucker’s and