Questions & Answers: Peter Shankman

Ambition and energy are the hallmarks of Peter Shankman, who runs the tech-centric Geek Factory from his New York City apartment. And talk about ’guerrilla marketing’ - check out his bent for self-promotion and raising money in a pinch.

Ambition and energy are the hallmarks of Peter Shankman, who runs the tech-centric Geek Factory from his New York City apartment. And talk about ’guerrilla marketing’ - check out his bent for self-promotion and raising money in a pinch.

Ambition and energy are the hallmarks of Peter Shankman, who runs

the tech-centric Geek Factory from his New York City apartment. And talk

about ’guerrilla marketing’ - check out his bent for self-promotion and

raising money in a pinch.



Describe the company you work for. The Geek Factory is a very small

company - read that as me and the occasional freelancer. The office is

currently the space in my apartment between my bed and my bathroom, but

it’s growing.



What do you do there? A little bit of everything. On occasion, I’ve even

been known to vacuum the carpets.



How do you make a difference? By providing my clients access to me

whenever they need it, be it via pager, cell phone, fax or e-mail. It

makes a great excuse to get out of a bad date - ’Whoops, gotta go, a

client needs me.’



How did you get where you are today? Knowing that I wanted to

incorporate but lacking the funds to do it (and living around Times

Square when Titanic came out on video), I had five hundred t-shirts

printed up that read ’It sank. Get over it.’ I took them to Times Square

- without a permit - and sold out in six hours. On the advice of an

awesome mentor, I called Michelle Healy from USA Today, who ran a piece

about it. This opened the floodgates, and I sold over 5,000 shirts

online.



What would you like to change about the PR industry? I’d like to make it

a law that if top management wines and dines the client in an effort to

sign him or her, then top management has to be the day-to-day account

contact. They shouldn’t be allowed to hand off the account to a

junior-level account assistant.



Who do you most look like? James Spader. Before I lost 100 pounds, I

looked like John Candy.



What is your favorite TV show? Beverly Hills, 90210. I don’t CARE if

it’s off the air now. (ed. note: it’s still on)



Do you have a secret daily pleasure? Tanning, three times a week.



What are your hobbies? Running, swimming, travel - anything that boosts

my adrenaline to dangerous levels.



Name one thing about your past that people would be surprised to

learn.



When I moved back to New York after being laid off by America Online, I

wore a sandwich board of my resume and stood on the corner of 51st

Street and Park Avenue. I handed out over 950 copies of my resume, which

resulted in 400 calls, 79 interviews and 36 offers.



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