Missouri boosts tourism efforts with two firm hires

KANSAS CITY, MO: Missouri’s department of tourism is stepping up PR efforts to attract visitors to the ’Show Me’ state, hiring two firms to handle dollars 1.5 million in PR and marketing work.

KANSAS CITY, MO: Missouri’s department of tourism is stepping up PR efforts to attract visitors to the ’Show Me’ state, hiring two firms to handle dollars 1.5 million in PR and marketing work.

KANSAS CITY, MO: Missouri’s department of tourism is stepping up PR

efforts to attract visitors to the ’Show Me’ state, hiring two firms to

handle dollars 1.5 million in PR and marketing work.



MMG Worldwide was awarded a dollars 500,000, one-year contract to handle

general PR for the state tourism department, while Orlando-based

YP&G/Christian won a dollars 1 million contract to handle PR, marketing

and advertising targeted to African-Americans.



The state unveiled last year a new slogan, ’Missouri: Where the Rivers

Run,’ and more emphasis is being placed on PR to build brand awareness

around the slogan.



MMG’s travel and hospitality PR track record and its proposal to

establish a news bureau for the state’s tourist sites were deciding

factors in awarding the contract, according to tourism department

communications officer Lori Simms. ’(MMG) really understands branding,’

she said.



YP&B/Christian’s experience in ethnic marketing won it the

African-American community business. The deal is being subcontracted

through Missouri’s advertising agency, Muller + Co.



The PR plans must be approved by a state commission that oversees the

tourism department, Simms said.



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