WASHINGTON, DC: Al Gore’s communications team added critical mass last week with the hiring of media consulting firm Shrum, Devine & Donilon (SD&D).
WASHINGTON, DC: Al Gore’s communications team added critical mass
last week with the hiring of media consulting firm Shrum, Devine &
Bob Shrum, Mike Donilon and Tad Devine give the Vice President several
more highly respected voices to call upon for advice. ’This is nothing
but good news for Gore,’ said public affairs consultant Tony May of
Nieman-May. ’He’s got some great minds on his side.’
Each of the three SD&D partners brings something unique to the campaign,
according to May. Donilon is renowned for his ability to frame messages
and interpret polling data, while Devine offers a strong knowledge of
the nomination process from his work on past Democratic presidential
Shrum, on the other hand, brings what BSMG Worldwide president Jack
Leslie calls ’poetry’ to the table. ’He is the most brilliant political
and policy writer I’ve ever met,’ Leslie said. The two previously worked
together as aides to US Sen. Edward Kennedy.
Shrum helped oversee message development for the presidential primary
campaigns of congressmen Richard Gephardt in 1988 and Bob Kerrey in
1992. More recently, he put his talent to work for Israeli Prime
Minister Ehud Barak and Britain’s Labor Party.
Gore’s team already numbers 113, and includes many ’all stars’of
political PR. But it is currently suffering from an affliction common to
VPs seeking the top office: Gore is a known commodity seemingly without
any fresh ideas. While he is staving off all potential Democratic
challengers, Gore is well behind likely Republican nominee George W.
Bush in the polls.
The three SD&D partners have not disclosed their plans for the Gore
campaign, but a possible strategy might borrow from work done on behalf
of Harris Wofford.
Wofford, like Gore, was not considered a populist by background. But
Shrum, Donilon and campaign manager James Carville crafted populist
messages on healthcare, helping Wofford stage an upset victory.