Fineman enters Internet domain

SAN FRANCISCO: Known best for their branding work in the food and consumer products industries, Fineman Associates has entered the Internet arena with the signing of three new e-commerce accounts: LifeChart.com, Gloss.com and Internet Diamonds.

SAN FRANCISCO: Known best for their branding work in the food and consumer products industries, Fineman Associates has entered the Internet arena with the signing of three new e-commerce accounts: LifeChart.com, Gloss.com and Internet Diamonds.

SAN FRANCISCO: Known best for their branding work in the food and

consumer products industries, Fineman Associates has entered the

Internet arena with the signing of three new e-commerce accounts:

LifeChart.com, Gloss.com and Internet Diamonds.



According to president Michael Fineman, the three new clients will add

about dollars 500,000-dollars 600,000 in annual billings to the agency’s

coffers.



For Gloss.com, an online retailer offering upscale beauty products,

Fineman will handle all business and trade press coinciding with the

site’s fall launch. The company, which competes with eve.com, is also

using Lippe Taylor in New York for beauty and fashion media.



Mountain View, CA-based LifeChart.com, which provides technology for

online management and monitoring of chronic health conditions, has

tapped Fineman to assist with the company’s launch. The agency will

implement a national branding campaign to promote consumer and industry

awareness of the company’s services.



The agency is working on a project basis with Internet Diamonds, a

Seattle company that sells jewelry and diamonds online.



Fineman projects 1999 revenue reach 1.2 million.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in