NEW YORK: Connie LaMotta has vacated a top PR post at the Direct Marketing Association (DMA) to strike out on her own.
NEW YORK: Connie LaMotta has vacated a top PR post at the Direct
Marketing Association (DMA) to strike out on her own.
LaMotta, formerly the DMA’s senior VP of public relations and
communications, this week opened LaMotta Strategic Communications (LSC).
The agency will focus on image-building and crisis and reputation
The DMA is currently searching for a replacement, but declined to put a
time frame on the search process.
Target clients for LSC will include businesses using direct marketing
and companies in the e-commerce sector, both areas in which LaMotta
worked extensively during her 12-year DMA tenure. The agency will also
concentrate on helping associations build a coherent PR strategy.
’Direct marketing has become such an important part of the marketing
equation,’ she said. ’It’s hard to put together a PR program these days
without considering it.’
LaMotta’s stay at the DMA saw the group’s PR team expand from four
staffers to 12. According to Chester Dalzell, DMA director of PR and
issues management, LaMotta ’played a large role in advancing the image
and consumer acceptance of direct marketing.’
Among the highlights of her DMA tenure was a 1996 campaign to overcome
the perception that catalogs could not deliver merchandise during the
UPS strike. LaMotta also worked with public policy groups, including the
EPA and the FTC. ’We were able to show environmental agencies that they
could benefit from direct marketing campaigns,’ she said. ’We like to
think that we contributed to the development of environmental standards
for the industry.’