Diary: Contest puts the cutie back in pie

It’s the most obvious and basic tenet of PR: when in doubt, go with something that features cute kids saying cute things.

It’s the most obvious and basic tenet of PR: when in doubt, go with something that features cute kids saying cute things.

It’s the most obvious and basic tenet of PR: when in doubt, go with

something that features cute kids saying cute things.



What better way could there be to sell pie filling - besides tastings or

a campaign that rides on the success of the bawdy blockbuster American

Pie?



Regardless, pie-filling supplier AgriLink Foods and its PR partners at

The Goltz Seering Agency have launched an ’All-American Cutie Pie’

contest.



The recipe: have contestants submit pictures of three to 10-year-old

children with short essays on the cutest things those kids have said.

Add water.



Wait for the media to come cooing.



The campaign has already received attention from NBC’s Tonight show,

which expressed interest in showcasing the cutest of the cute.



The winners will receive expenses-paid trips to Disney World. As for the

losers ... well, let them eat cake.



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