It’s the most obvious and basic tenet of PR: when in doubt, go with something that features cute kids saying cute things.
It’s the most obvious and basic tenet of PR: when in doubt, go with
something that features cute kids saying cute things.
What better way could there be to sell pie filling - besides tastings or
a campaign that rides on the success of the bawdy blockbuster American
Regardless, pie-filling supplier AgriLink Foods and its PR partners at
The Goltz Seering Agency have launched an ’All-American Cutie Pie’
The recipe: have contestants submit pictures of three to 10-year-old
children with short essays on the cutest things those kids have said.
Wait for the media to come cooing.
The campaign has already received attention from NBC’s Tonight show,
which expressed interest in showcasing the cutest of the cute.
The winners will receive expenses-paid trips to Disney World. As for the
losers ... well, let them eat cake.