WASHINGTON, DC: The Greater Washington Initiative is looking for a PR firm to promote the region as a premier location for science and hi-tech businesses.
WASHINGTON, DC: The Greater Washington Initiative is looking for a
PR firm to promote the region as a premier location for science and
The group announced last week that it has received eight responses to an
RFP distributed to 25 pre-selected firms. Several global agencies,
rumored to include Hill & Knowlton, are among the suitors for the
Managing partner Thomas Morr said GWI is seeking marketing, advertising
and PR support. The group has not had an agency in several years and is
looking for help in a number of areas, including updating marketing
The budget over the next six months will be a minimum of dollars
800,000, but that figure includes in-kind services such as donated
GWI was formed in the early 1990s but got off to a shaky PR start. The
organization hired KSK Communications (recently acquired by Earle Palmer
Brown), which used a graphic of a chalk outline of a body. The timing
for the graphic wasn’t great, as the DC area had one of the highest
homicide rates in the country during that period.