DC Initiative is on hunt for agency

WASHINGTON, DC: The Greater Washington Initiative is looking for a PR firm to promote the region as a premier location for science and hi-tech businesses.

WASHINGTON, DC: The Greater Washington Initiative is looking for a PR firm to promote the region as a premier location for science and hi-tech businesses.

WASHINGTON, DC: The Greater Washington Initiative is looking for a

PR firm to promote the region as a premier location for science and

hi-tech businesses.



The group announced last week that it has received eight responses to an

RFP distributed to 25 pre-selected firms. Several global agencies,

rumored to include Hill & Knowlton, are among the suitors for the

account.



Managing partner Thomas Morr said GWI is seeking marketing, advertising

and PR support. The group has not had an agency in several years and is

looking for help in a number of areas, including updating marketing

materials.



The budget over the next six months will be a minimum of dollars

800,000, but that figure includes in-kind services such as donated

media.



GWI was formed in the early 1990s but got off to a shaky PR start. The

organization hired KSK Communications (recently acquired by Earle Palmer

Brown), which used a graphic of a chalk outline of a body. The timing

for the graphic wasn’t great, as the DC area had one of the highest

homicide rates in the country during that period.



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