Cone beefs up consumer marketing practice with dollars 1m in new jobs

BOSTON: Cone has ramped up its consumer marketing practice to the tune of nearly dollars 1 million in new business, the agency announced last week.

BOSTON: Cone has ramped up its consumer marketing practice to the tune of nearly dollars 1 million in new business, the agency announced last week.

BOSTON: Cone has ramped up its consumer marketing practice to the

tune of nearly dollars 1 million in new business, the agency announced

last week.



The new work includes: Lids, the world’s largest hat retailer; winter

sports equipment manufacturer Nordica; Strida North America, a division

of BikeLink International and the exclusive distributor of the Strida

bicycle; Time Warner’s sports web site CNN/SI; and Fit For All, a new

lifestyle fitness network that offers personalized exercise, stress

management and weight loss programs.



According to executive VP David Nobs, the new business contributes

significantly to a projection of dollars 9 million in revenues for 1999,

up from dollars 6.3 million in 1998. ’It’s great to have experience in

cause-related marketing and we’re quite proud that we’re on the leading

edge of the Internet area, but consumer marketing remains the

cornerstone of our agency,’ he said. ’The new business wins are a

testament to that.’



For Lids, Cone is handling PR, advertising and online marketing. Work

for Nordica consists of media relations and event marketing, while

support for Strida includes a comprehensive brand-building campaign and

the launch of a new bicycle.



Cone has also launched new sports marketing programs for clients Select

Comfort and Summit Technology.



The consumer marketing practice accounts for approximately 40% of the

agency’s total income.



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