BOSTON: Cone has ramped up its consumer marketing practice to the tune of nearly dollars 1 million in new business, the agency announced last week.
BOSTON: Cone has ramped up its consumer marketing practice to the
tune of nearly dollars 1 million in new business, the agency announced
The new work includes: Lids, the world’s largest hat retailer; winter
sports equipment manufacturer Nordica; Strida North America, a division
of BikeLink International and the exclusive distributor of the Strida
bicycle; Time Warner’s sports web site CNN/SI; and Fit For All, a new
lifestyle fitness network that offers personalized exercise, stress
management and weight loss programs.
According to executive VP David Nobs, the new business contributes
significantly to a projection of dollars 9 million in revenues for 1999,
up from dollars 6.3 million in 1998. ’It’s great to have experience in
cause-related marketing and we’re quite proud that we’re on the leading
edge of the Internet area, but consumer marketing remains the
cornerstone of our agency,’ he said. ’The new business wins are a
testament to that.’
For Lids, Cone is handling PR, advertising and online marketing. Work
for Nordica consists of media relations and event marketing, while
support for Strida includes a comprehensive brand-building campaign and
the launch of a new bicycle.
Cone has also launched new sports marketing programs for clients Select
Comfort and Summit Technology.
The consumer marketing practice accounts for approximately 40% of the
agency’s total income.