In his PR travels, Larry Wheeler of the Kansas City, MO-based Boasberg/Wheeler Communications has seen everything from chainsaws to construction sites.
In his PR travels, Larry Wheeler of the Kansas City, MO-based
Boasberg/Wheeler Communications has seen everything from chainsaws to
And while we don’t necessarily share his love for James Taylor’s music -
in fact, we’d rather listen to the hum of fluorescent lights - breaking
in a new office with a kamikaze chair race doesn’t sound half bad.
How do you make a difference? I provide vision, strategy and
And because I have more gray hair than the rest of the staff combined, I
add stability to the organization. The idea is to watch the roller
coaster and react - not to ride it.
Tell us something amusing about your agency. When we moved into new
offices a year ago (one block south, down a hill) we initiated the move
with a chair race. The police blocked the street and the race was on!
Not only did they let me win, but we also made both city newspapers and
three 6 and 10 pm newscasts.
With which historical figure do you identify? Jules Verne. He closed his
eyes and saw the future.
What is your idea of perfect bliss? A slam-dunk new business
presentation in the morning, news that we won the business in the
afternoon and a James Taylor concert in the evening.
Name one thing about your past that people would be surprised to
I sang back-up for (country singer) Charlie Pride.
What was your most embarrassing moment in PR? As a young PR specialist
for Sears, I provided the chainsaws for the movie The Texas Chainsaw
How did you get into PR? After college, I looked for opportunities with
companies doing lots of advertising, and Sears gave me the chance to
sell boys underwear (talk about starting at the bottom). Before I knew
it, I was assigned to the team handling communications for the
construction of the Sears Tower in Chicago.
What would you like to change about the PR industry? We need to stop
whining about not being understood or appreciated.
What is your philosophy? Treat others the way you would like to be
It doesn’t have a thing to do with the Bible; it’s simply good
What is your worst habit? I love to tackle new challenges head-on, but
I’m not the guy you want to have in charge of making sure everything is