Questions & Answers: Larry Wheeler

In his PR travels, Larry Wheeler of the Kansas City, MO-based Boasberg/Wheeler Communications has seen everything from chainsaws to construction sites.

In his PR travels, Larry Wheeler of the Kansas City, MO-based Boasberg/Wheeler Communications has seen everything from chainsaws to construction sites.

In his PR travels, Larry Wheeler of the Kansas City, MO-based

Boasberg/Wheeler Communications has seen everything from chainsaws to

construction sites.



And while we don’t necessarily share his love for James Taylor’s music -

in fact, we’d rather listen to the hum of fluorescent lights - breaking

in a new office with a kamikaze chair race doesn’t sound half bad.



How do you make a difference? I provide vision, strategy and

doughnuts.



And because I have more gray hair than the rest of the staff combined, I

add stability to the organization. The idea is to watch the roller

coaster and react - not to ride it.



Tell us something amusing about your agency. When we moved into new

offices a year ago (one block south, down a hill) we initiated the move

with a chair race. The police blocked the street and the race was on!

Not only did they let me win, but we also made both city newspapers and

three 6 and 10 pm newscasts.



With which historical figure do you identify? Jules Verne. He closed his

eyes and saw the future.



What is your idea of perfect bliss? A slam-dunk new business

presentation in the morning, news that we won the business in the

afternoon and a James Taylor concert in the evening.



Name one thing about your past that people would be surprised to

learn.



I sang back-up for (country singer) Charlie Pride.



What was your most embarrassing moment in PR? As a young PR specialist

for Sears, I provided the chainsaws for the movie The Texas Chainsaw

Massacre.



How did you get into PR? After college, I looked for opportunities with

companies doing lots of advertising, and Sears gave me the chance to

sell boys underwear (talk about starting at the bottom). Before I knew

it, I was assigned to the team handling communications for the

construction of the Sears Tower in Chicago.



What would you like to change about the PR industry? We need to stop

whining about not being understood or appreciated.



What is your philosophy? Treat others the way you would like to be

treated.



It doesn’t have a thing to do with the Bible; it’s simply good

business.



What is your worst habit? I love to tackle new challenges head-on, but

I’m not the guy you want to have in charge of making sure everything is

on time.



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