Mavericks net communications VP

DALLAS: A new communications VP will be in charge of the PR playbook when the Dallas Mavericks hit the basketball court next month.

DALLAS: A new communications VP will be in charge of the PR playbook when the Dallas Mavericks hit the basketball court next month.

DALLAS: A new communications VP will be in charge of the PR

playbook when the Dallas Mavericks hit the basketball court next

month.



The team has given former director of marketing Greg Anderson

responsibility for communications following his promotion to VP last

week.



Anderson, who served in his marketing post for two years, will supervise

a staff of 10 that handles PR, marketing and advertising. He will also

oversee many PR-related functions, such as media services, broadcasting

and publications.



The year has been a tumultuous one for the Mavericks, both on the court

(the team finished with a 19-31 record) and in the communications

office.



Several key marketing pros have left in the last six months, prompting a

reorganization of the communications staff.



The team loaned Kevin Sullivan to the Dallas 2012 Olympic bid committee

(PRWeek, January 11), while earlier this year former communications

manager Tony Fay formed his own sports promotion company, M-Streets

Media. JJ Carter, who handled many of Fay’s former duties on an interim

basis, left last month to join the Detroit Pistons as PR director. His

replacement will be named soon.



Meanwhile, Dawn Holgate has been tapped to fill a new corporate

communications post. ’We wanted to devote some of our resources to

non-team-related initiatives, such as the Dallas Mavericks Foundation,’

Anderson said.



Holgate recently moved to Dallas from Akron, OH, where she directed

media relations for the Professional Bowlers Tour.



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