DALLAS: A new communications VP will be in charge of the PR playbook when the Dallas Mavericks hit the basketball court next month.
DALLAS: A new communications VP will be in charge of the PR
playbook when the Dallas Mavericks hit the basketball court next
The team has given former director of marketing Greg Anderson
responsibility for communications following his promotion to VP last
Anderson, who served in his marketing post for two years, will supervise
a staff of 10 that handles PR, marketing and advertising. He will also
oversee many PR-related functions, such as media services, broadcasting
The year has been a tumultuous one for the Mavericks, both on the court
(the team finished with a 19-31 record) and in the communications
Several key marketing pros have left in the last six months, prompting a
reorganization of the communications staff.
The team loaned Kevin Sullivan to the Dallas 2012 Olympic bid committee
(PRWeek, January 11), while earlier this year former communications
manager Tony Fay formed his own sports promotion company, M-Streets
Media. JJ Carter, who handled many of Fay’s former duties on an interim
basis, left last month to join the Detroit Pistons as PR director. His
replacement will be named soon.
Meanwhile, Dawn Holgate has been tapped to fill a new corporate
communications post. ’We wanted to devote some of our resources to
non-team-related initiatives, such as the Dallas Mavericks Foundation,’
Holgate recently moved to Dallas from Akron, OH, where she directed
media relations for the Professional Bowlers Tour.