LAUSANNE: US tobacco manufacturer Philip Morris has appointed Roddy Child Villiers to the newly created position of director of communications.
LAUSANNE: US tobacco manufacturer Philip Morris has appointed Roddy
Child Villiers to the newly created position of director of
Based in Lausanne, Switzerland, Villiers has been charged with leading
communications for the company’s Central Europe, Middle East and Africa
operations. He will manage a team of three and report to VP of public
affairs Kathleen Linehan.
While the tobacco industry’s image problems are well documented,
Villiers claimed to be undaunted about the potential difficulty of his
task. ’Philip Morris is one of the world’s great companies and tobacco
is one of the world’s great communication issues,’ he said.
Villiers’ appointment follows a comprehensive Philip Morris
restructuring 18 months ago, in which Eastern Europe was separated from
the rest of Europe into a distinct regional division that includes
Russia, all the former Soviet republics and Mongolia. The move was
designed to give the company greater leverage in exploiting markets
where it believes sales can be increased.
Villiers previously served as corporate communications director for
print and packaging giant Rexam.