INTERNATIONAL NEWS: Philip Morris taps printing pro for newly created director position

LAUSANNE: US tobacco manufacturer Philip Morris has appointed Roddy Child Villiers to the newly created position of director of communications.

LAUSANNE: US tobacco manufacturer Philip Morris has appointed Roddy Child Villiers to the newly created position of director of communications.

LAUSANNE: US tobacco manufacturer Philip Morris has appointed Roddy

Child Villiers to the newly created position of director of

communications.



Based in Lausanne, Switzerland, Villiers has been charged with leading

communications for the company’s Central Europe, Middle East and Africa

operations. He will manage a team of three and report to VP of public

affairs Kathleen Linehan.



While the tobacco industry’s image problems are well documented,

Villiers claimed to be undaunted about the potential difficulty of his

task. ’Philip Morris is one of the world’s great companies and tobacco

is one of the world’s great communication issues,’ he said.



Villiers’ appointment follows a comprehensive Philip Morris

restructuring 18 months ago, in which Eastern Europe was separated from

the rest of Europe into a distinct regional division that includes

Russia, all the former Soviet republics and Mongolia. The move was

designed to give the company greater leverage in exploiting markets

where it believes sales can be increased.



Villiers previously served as corporate communications director for

print and packaging giant Rexam.



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