INTERNATIONAL NEWS: FH London loses key player to BM

LONDON: Deborah Saw, a key figure in Fleishman-Hillard’s struggling London operation, has left the firm after four years to rejoin Burson-Marsteller.

LONDON: Deborah Saw, a key figure in Fleishman-Hillard’s struggling London operation, has left the firm after four years to rejoin Burson-Marsteller.

LONDON: Deborah Saw, a key figure in Fleishman-Hillard’s struggling

London operation, has left the firm after four years to rejoin

Burson-Marsteller.



Saw, formerly Fleishman’s managing director and senior partner, assumes

the post of managing director in Burson’s UK marketing practice. She

will arrive at the agency next month.



Fleishman Europe president and COO Jack Modzelewski will temporarily

fill the management void as the company recruits a replacement. No

timetable has been set for the search process.



Saw’s departure marks a serious blow to Fleishman, which has struggled

to establish a place among the top UK agencies. Fee income has been

stagnant for the last two years at dollars 3.5 million, and the agency

has failed to crack the list of top 30 UK firms, according to PRWeek’s

annual agency rankings.



’The management of Fleishman is not happy with us in London,’ admitted

Modzelewski. ’We have underperformed compared to the competition.’



While Modzelewski claims that the agency’s profits increased last year,

he declined to reveal figures. He added that the agency is unlikely to

import someone from its headquarters in St. Louis to replace Saw.



Saw worked at Burson as a director until 1995. She replaces David Brain,

who will now lead certain accounts for Unilever, Burson’s biggest global

client.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in