LONDON: Deborah Saw, a key figure in Fleishman-Hillard’s struggling London operation, has left the firm after four years to rejoin Burson-Marsteller.
LONDON: Deborah Saw, a key figure in Fleishman-Hillard’s struggling
London operation, has left the firm after four years to rejoin
Saw, formerly Fleishman’s managing director and senior partner, assumes
the post of managing director in Burson’s UK marketing practice. She
will arrive at the agency next month.
Fleishman Europe president and COO Jack Modzelewski will temporarily
fill the management void as the company recruits a replacement. No
timetable has been set for the search process.
Saw’s departure marks a serious blow to Fleishman, which has struggled
to establish a place among the top UK agencies. Fee income has been
stagnant for the last two years at dollars 3.5 million, and the agency
has failed to crack the list of top 30 UK firms, according to PRWeek’s
annual agency rankings.
’The management of Fleishman is not happy with us in London,’ admitted
Modzelewski. ’We have underperformed compared to the competition.’
While Modzelewski claims that the agency’s profits increased last year,
he declined to reveal figures. He added that the agency is unlikely to
import someone from its headquarters in St. Louis to replace Saw.
Saw worked at Burson as a director until 1995. She replaces David Brain,
who will now lead certain accounts for Unilever, Burson’s biggest global