INTERNATIONAL NEWS: Britannica hands B&B Net branding

LONDON: Encyclopedia Britannica has named Band and Brown (B&B) Communications to rebrand the publisher as a digital presence and exploit the potential of the Internet.

LONDON: Encyclopedia Britannica has named Band and Brown (B&B) Communications to rebrand the publisher as a digital presence and exploit the potential of the Internet.

LONDON: Encyclopedia Britannica has named Band and Brown (B&B)

Communications to rebrand the publisher as a digital presence and

exploit the potential of the Internet.



The appointment follows a competitive pitch against several tech-savvy

firms, including Firefly, Larkspur, Fodor Wyllie and Text 100.



The world’s largest encyclopedia publisher is attempting to shrug off

its somewhat dusty image and position itself as a provider of

information and knowledge for the electronic age. The company is said to

be looking for a US firm as well, with Middleberg + Associates emerging

as a favorite for the business.



B&B will develop offline and online strategies, the latter to be handled

by the agency’s specialist electronic arm, iJack.



’There is no better place for us to market our products than on the

Web,’ said Britannica UK MD James Strachan.



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