If you love horses and gambling, Arlington top job could be for you

CHICAGO: Long-shuttered Arlington International Race Course, once one of the premiere horse racing sites in the US, is searching for a public relations director as it prepares to reopen.

CHICAGO: Long-shuttered Arlington International Race Course, once one of the premiere horse racing sites in the US, is searching for a public relations director as it prepares to reopen.

CHICAGO: Long-shuttered Arlington International Race Course, once

one of the premiere horse racing sites in the US, is searching for a

public relations director as it prepares to reopen.



Arlington is looking for someone with an entertainment and sports PR

background to reposition the suburban Chicago track as an entertainment

venue offering more than just horse racing, according to CEO Scott

Mordell, who is also on the lookout for a VP of marketing and an

advertising agency.



Mordell wants his new PR and marketing staff to go after a younger

consumer demographic. ’We’re looking for real strategic thinking and

execution,’ he said. The new PR director will also hire a staff of five

to six people to handle daily PR chores during the May to October racing

season.



The track has been closed since 1996, a victim of competition from

riverboat gambling. But this year the Illinois legislature passed a

measure allowing gambling in Cook County that will funnel revenues into

the racing business.



The track has been working with Serafin & Associates on political PR

issues.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in