NEW YORK: Publishing giant Hachette Filipacchi moved quickly last week to denounce a published report that it has turned to a PR firm to put a positive spin on the unclear future of George magazine.
NEW YORK: Publishing giant Hachette Filipacchi moved quickly last
week to denounce a published report that it has turned to a PR firm to
put a positive spin on the unclear future of George magazine.
The story, which ran in the September 5 New York Daily News, accused
Hachette of ’spinmeistering’ and said that an unidentified outside PR
agency was advising the company only to release positive information
regardless of whether the information was actually true. ’That’s
absolutely ridiculous,’ said Hachette spokesperson Nathaniel Brown.
In recent weeks, candidates such as George Stephanopolous have been
floated as possible replacements for founder and editor-in-chief John F.
Kennedy Jr., though the candidates themselves claim that they haven’t
been contacted.
Still, given the uncertain future of George in the wake of JFK Jr.’s
death, a PR push could be in order, whether by Hachette or by the
magazine itself.
