ATLANTA: Duffey Communications has added a feather to its sports-marketing cap by hiring longtime Atlanta Falcons PR pro Charlie Taylor.
ATLANTA: Duffey Communications has added a feather to its
sports-marketing cap by hiring longtime Atlanta Falcons PR pro Charlie
Taylor, who joins the firm as an SAE in the consumer branding division,
had directed PR for the Falcons for 12 seasons, leading a full-time
staff of three and a 40-person team on game days. Before that, he served
in a similar capacity for the Washington Redskins.
His Duffey post will require him to do more than sports PR, a challenge
he clearly relishes. ’After a while, it became strictly media relations
and PR,’ he said. ’I could either have gone to another team, or made a
shift. I decided to stay in Atlanta and expand my career.’
Taylor is not completely out of the sports loop, however. Duffey boasts
several prominent clients who are using PR to support sponsorship
arrangements. Among them is Kinko’s, which is using the firm to hype its
NCAA men’s basketball promotion. Duffey is also advising Ray Wooldridge,
who recently bought a piece of the NBA’s Charlotte Hornets.
To accommodate new business, Duffey’s consumer branding division will
add an SVP soon.