Diary: Warhol helps kick last Campbell can

Real estate pros have a saying: location, location, location. The same could be said when PR pros are asked to decide where to hold media events. Just ask Marc Boston, a brand communication specialist with the Campbell Soup Company.

Real estate pros have a saying: location, location, location. The same could be said when PR pros are asked to decide where to hold media events. Just ask Marc Boston, a brand communication specialist with the Campbell Soup Company.

Real estate pros have a saying: location, location, location. The

same could be said when PR pros are asked to decide where to hold media

events. Just ask Marc Boston, a brand communication specialist with the

Campbell Soup Company.



Boston recently had to choose the location for the unveiling of the new

Campbell Soup label. Knowing that Andy Warhol had made the old label an

icon, Boston hit on the perfect location: the Warhol Museum in

Pittsburgh. Boston also arranged for the last can of Campbell’s soup

with the original label to be inducted into the museum’s hall of

fame.



The results were impressive, with the new label getting more than 500 TV

airings and coverage in USA Today.



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