Connors scores with three stellar Internet accounts

SAN FRANCISCO: Connors Communications of New York has inked three high-profile new media and e-commerce ventures - including CNET - and has added a new SVP to head up West Coast operations.

SAN FRANCISCO: Connors Communications of New York has inked three high-profile new media and e-commerce ventures - including CNET - and has added a new SVP to head up West Coast operations.

SAN FRANCISCO: Connors Communications of New York has inked three

high-profile new media and e-commerce ventures - including CNET - and

has added a new SVP to head up West Coast operations.



CNET, which offers news and original hi-tech programming online, last

week named Connors’ San Francisco office as its first agency of

record.



Previously having handled all of its PR in-house, CNET did not conduct a

formal agency review, according to PR manager Lindsay Walsh. Instead,

Connors was approached to pitch for the business after the firm

successfully completed a joint project for CNET and one of its

partners.



’We knew (Connors) could operate well on two levels,’ she said. ’First,

they could do the big-picture strategic thinking, and they also had the

tactical strengths and contacts to do the media relations.’



Connors/San Francisco also bagged two other major-league dot-com clients

last week: Nordstrom.com, the Seattle retailer’s Internet spin-off; and

Artist Direct, an online music and entertainment retailer.



Spurred by the new business and hoping to bulk up for further Northern

California expansion, the agency has hired Scott Allison, a former

SVP/principal at San Diego’s The Gable Group, to head its West Coast

operations.



According to Connors COO Andy Hardie-Brown, Allison’s hiring is in line

with his plans to expand the San Francisco office to 25 full-time

staffers within the year. Hardie-Brown also hinted that this move may

prime the pump for future mergers or acquisitions.



Prior to joining Connors, Allison spent the past 12 years at Gable. He

said the parting was amicable and his decision to leave was solely based

on opportunity for career growth and a desire to return to the Bay Area,

where he grew up.



Allison will work alongside newly promoted VP Clay Hausman and recent

Intel recruit Jane Rauckhorst.



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in