SAN FRANCISCO: Connors Communications of New York has inked three high-profile new media and e-commerce ventures - including CNET - and has added a new SVP to head up West Coast operations.
SAN FRANCISCO: Connors Communications of New York has inked three
high-profile new media and e-commerce ventures - including CNET - and
has added a new SVP to head up West Coast operations.
CNET, which offers news and original hi-tech programming online, last
week named Connors’ San Francisco office as its first agency of
Previously having handled all of its PR in-house, CNET did not conduct a
formal agency review, according to PR manager Lindsay Walsh. Instead,
Connors was approached to pitch for the business after the firm
successfully completed a joint project for CNET and one of its
’We knew (Connors) could operate well on two levels,’ she said. ’First,
they could do the big-picture strategic thinking, and they also had the
tactical strengths and contacts to do the media relations.’
Connors/San Francisco also bagged two other major-league dot-com clients
last week: Nordstrom.com, the Seattle retailer’s Internet spin-off; and
Artist Direct, an online music and entertainment retailer.
Spurred by the new business and hoping to bulk up for further Northern
California expansion, the agency has hired Scott Allison, a former
SVP/principal at San Diego’s The Gable Group, to head its West Coast
According to Connors COO Andy Hardie-Brown, Allison’s hiring is in line
with his plans to expand the San Francisco office to 25 full-time
staffers within the year. Hardie-Brown also hinted that this move may
prime the pump for future mergers or acquisitions.
Prior to joining Connors, Allison spent the past 12 years at Gable. He
said the parting was amicable and his decision to leave was solely based
on opportunity for career growth and a desire to return to the Bay Area,
where he grew up.
Allison will work alongside newly promoted VP Clay Hausman and recent
Intel recruit Jane Rauckhorst.