SAN FRANCISCO: Just months after rival independent FitzGerald Communications snagged a Silicon Valley PR veteran from a top-10 agency, Schwartz Communications has followed suit.
SAN FRANCISCO: Just months after rival independent FitzGerald
Communications snagged a Silicon Valley PR veteran from a top-10 agency,
Schwartz Communications has followed suit.
Schwartz has named Anne Desaultels senior VP in its San Francisco
A 15-year industry veteran, Desaultels was previously head of Manning
Selvage & Lee’s global technology practice.
The signing coup is on par with John Berard’s decision to leave
Fleishman-Hillard to head up FitzGerald’s West Coast operations (PRWeek,
Schwartz and FitzGerald are two of the industry’s hottest independent
hi-tech firms, with each growing over 30% last year.
Like Berard, Desaultels said she was attracted by the lure of an
independent firm that focuses on technology. ’The hi-tech model was not
something (MS&L) understood,’ she said. ’The requirements of hi-tech PR
in the Valley are so specialized that I found it impossible to get the
resources to do my job. A smaller environment, where people already get
it, was important.’
Although Desaultels was nominally head of MS&L’s global technology
practice, most of the work she brought in was based in the Bay Area: ’I
was really only the practice leader in San Francisco.’ As such, she
doesn’t view the move as a step down - ’I don’t care about titles. I
would have cut my salary by a third to come to Schwartz.’
During her 15-month tenure at MS&L, Desaultels generated about dollars
1.5 million in new business. Most of those clients will now be handled
by MS&L’s Los Angeles office, while a handful of other accounts have
been resigned or lost due to acquisitions.
She will now report to executive vice president Cecilia Roach, who runs
Schwartz’s 40-person San Francisco office. ’I now get to do work instead
of paperwork,’ Desaultels said.