Schwartz steals MS&L tech vet for SVP

SAN FRANCISCO: Just months after rival independent FitzGerald Communications snagged a Silicon Valley PR veteran from a top-10 agency, Schwartz Communications has followed suit.

SAN FRANCISCO: Just months after rival independent FitzGerald Communications snagged a Silicon Valley PR veteran from a top-10 agency, Schwartz Communications has followed suit.

SAN FRANCISCO: Just months after rival independent FitzGerald

Communications snagged a Silicon Valley PR veteran from a top-10 agency,

Schwartz Communications has followed suit.



Schwartz has named Anne Desaultels senior VP in its San Francisco

office.



A 15-year industry veteran, Desaultels was previously head of Manning

Selvage & Lee’s global technology practice.



The signing coup is on par with John Berard’s decision to leave

Fleishman-Hillard to head up FitzGerald’s West Coast operations (PRWeek,

May 31).



Schwartz and FitzGerald are two of the industry’s hottest independent

hi-tech firms, with each growing over 30% last year.



Like Berard, Desaultels said she was attracted by the lure of an

independent firm that focuses on technology. ’The hi-tech model was not

something (MS&L) understood,’ she said. ’The requirements of hi-tech PR

in the Valley are so specialized that I found it impossible to get the

resources to do my job. A smaller environment, where people already get

it, was important.’



Although Desaultels was nominally head of MS&L’s global technology

practice, most of the work she brought in was based in the Bay Area: ’I

was really only the practice leader in San Francisco.’ As such, she

doesn’t view the move as a step down - ’I don’t care about titles. I

would have cut my salary by a third to come to Schwartz.’



During her 15-month tenure at MS&L, Desaultels generated about dollars

1.5 million in new business. Most of those clients will now be handled

by MS&L’s Los Angeles office, while a handful of other accounts have

been resigned or lost due to acquisitions.



She will now report to executive vice president Cecilia Roach, who runs

Schwartz’s 40-person San Francisco office. ’I now get to do work instead

of paperwork,’ Desaultels said.



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