NEW YORK: As the agency continues its search for a Boston acquisition, Ruder Finn has picked up the hi-tech pace with dollars 2 million in new business.
NEW YORK: As the agency continues its search for a Boston
acquisition, Ruder Finn has picked up the hi-tech pace with dollars 2
million in new business.
Highlighting the list of new clients is Women.com, a Web network that
features original content, community services and an online
Launched in 1994, the site brings in 4.8 million unique visitors per
month, according to Web tracking firm Media Metrix.
The San Mateo, CA-based site has an IPO in the works - along with a new
e-commerce initiative - and the account will be jointly handled by Ruder
Finn’s New York and San Francisco offices. Connors Communications had
previously held the account, but marketing VP Fran Maier said the
company wanted a larger firm with international capabilities.
The agency is busy looking for new staff to handle the influx of work,
and is currently hunting for senior-level hires in both New York and San
Francisco. As for the firm’s plans to purchase an East Coast hi-tech
boutique (PRWeek, April 19), president of Ruder Finn/Americas Amy Binder
said the search has been narrowed to Boston and she hopes to close a
deal by the end of the year.
The other new wins range from consumer to network infrastructure firms,
and include iCanBuy.com, which allows kids to shop online with parental
consent, and healthcare site IDX.com.