Publicis acquires tech firm Purdom

SAN FRANCISCO: Publicis Dialog has made good on its promise to pursue expansion aggressively, buying highly regarded hi-tech shop Purdom Public Relations.

SAN FRANCISCO: Publicis Dialog has made good on its promise to pursue expansion aggressively, buying highly regarded hi-tech shop Purdom Public Relations.

SAN FRANCISCO: Publicis Dialog has made good on its promise to

pursue expansion aggressively, buying highly regarded hi-tech shop

Purdom Public Relations.



Last week’s deal not only gives Publicis critical mass in the coveted

San Francisco market, but also bolsters its hi-tech practice. The

addition of Purdom’s dollars 1 million in annual fees increases

Publicis’ total to approximately dollars 12 million.



Andy Hopson, Publicis president and CEO, said that figure will reach

dollars 20 million by the end of the year, and acknowledged the

estimated sum factors in planned acquisitions in New York and Chicago.

LobsenzStevens and Selz/Seabolt Communications have been mentioned as

likely targets in those markets (PRWeek, August 23).



Ironically, the deal was spurred by a chance meeting between Publicis

San Francisco president Stacey Paynter and Ned Purdom’s wife at a salad

bar, and it makes sense for both parties. Publicis gets a

well-established hi-tech player. Purdom gets a national perspective and

access to resources such as web design.



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