SAN FRANCISCO: Publicis Dialog has made good on its promise to pursue expansion aggressively, buying highly regarded hi-tech shop Purdom Public Relations.
SAN FRANCISCO: Publicis Dialog has made good on its promise to
pursue expansion aggressively, buying highly regarded hi-tech shop
Purdom Public Relations.
Last week’s deal not only gives Publicis critical mass in the coveted
San Francisco market, but also bolsters its hi-tech practice. The
addition of Purdom’s dollars 1 million in annual fees increases
Publicis’ total to approximately dollars 12 million.
Andy Hopson, Publicis president and CEO, said that figure will reach
dollars 20 million by the end of the year, and acknowledged the
estimated sum factors in planned acquisitions in New York and Chicago.
LobsenzStevens and Selz/Seabolt Communications have been mentioned as
likely targets in those markets (PRWeek, August 23).
Ironically, the deal was spurred by a chance meeting between Publicis
San Francisco president Stacey Paynter and Ned Purdom’s wife at a salad
bar, and it makes sense for both parties. Publicis gets a
well-established hi-tech player. Purdom gets a national perspective and
access to resources such as web design.