CLEVELAND: A veteran of the Cleveland PR scene is launching a newswire aimed at nonprofits, municipalities and small business owners in Ohio.
CLEVELAND: A veteran of the Cleveland PR scene is launching a
newswire aimed at nonprofits, municipalities and small business owners
The North Coast Newswire is scheduled to begin operation today,
delivering releases to media contacts in Northern Ohio. Its founder,
FitzGerald Group (Cleveland) president Stephen FitzGerald, believes
there is a niche in the market for a less expensive wire service than
the established giants.
While noting he’s used the national wires to distribute releases in the
past, FitzGerald said those services can present expense barriers to
small companies, nonprofits and others.
’They do a good job - I can’t register a single complaint about any of
the national wires,’ he said. ’But a lot of organizations simply don’t
have money to pay for them. My vision is to make a service available
that they can afford.’
North Coast newswire will charge nonprofits a dollars 50 annual
membership fee and dollars 70 per release; small businesses will be
charged a dollars 60 fee and dollars 75 per release. FitzGerald expects
his major distribution channel to be fax, although releases also will be
available on his web site, thefitzgeraldgroup.com. E-mail delivery will
also be available to some users.