Multimillion-dollar deafness campaign names head

WASHINGTON, DC: The Deafness Research Foundation (DRF) has named Elizabeth Foster as director of its National Campaign for Hearing Health, a new five-year, multimillion-dollar PR and education project.

WASHINGTON, DC: The Deafness Research Foundation (DRF) has named Elizabeth Foster as director of its National Campaign for Hearing Health, a new five-year, multimillion-dollar PR and education project.

WASHINGTON, DC: The Deafness Research Foundation (DRF) has named

Elizabeth Foster as director of its National Campaign for Hearing

Health, a new five-year, multimillion-dollar PR and education

project.



Foster will head a range of government relations, media relations and

corporate outreach projects for the campaign, which is designed to focus

attention on ending and preventing hearing loss through research.



’We want to raise the issue of hearing health in the public’s mind,’

Foster said, adding that promoting early detection of hearing problems

and raising more funds for hearing research are ancillary goals of the

campaign.



The DRF is working with PR agency Susan Davis International and has

partnered with several outside groups. Among them is Sony’s classical

music arm, which will include a hearing health checklist in its series

of classical music CDs for infants.



Targeting a younger audience, according to Foster, is crucial to the

campaign’s success. ’We’re focusing on effecting the newest generation,’

he said. The group will also implement physician outreach efforts to

encourage hearing tests at birth.



Before joining the DRF, Foster served as a VP of international

communications at Fleishman-Hillard. She was COO of the agency’s dollars

9.4 million anti-drug contract with the Office of National Drug Control

Policy.



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