WASHINGTON, DC: The Deafness Research Foundation (DRF) has named Elizabeth Foster as director of its National Campaign for Hearing Health, a new five-year, multimillion-dollar PR and education project.
WASHINGTON, DC: The Deafness Research Foundation (DRF) has named
Elizabeth Foster as director of its National Campaign for Hearing
Health, a new five-year, multimillion-dollar PR and education
Foster will head a range of government relations, media relations and
corporate outreach projects for the campaign, which is designed to focus
attention on ending and preventing hearing loss through research.
’We want to raise the issue of hearing health in the public’s mind,’
Foster said, adding that promoting early detection of hearing problems
and raising more funds for hearing research are ancillary goals of the
The DRF is working with PR agency Susan Davis International and has
partnered with several outside groups. Among them is Sony’s classical
music arm, which will include a hearing health checklist in its series
of classical music CDs for infants.
Targeting a younger audience, according to Foster, is crucial to the
campaign’s success. ’We’re focusing on effecting the newest generation,’
he said. The group will also implement physician outreach efforts to
encourage hearing tests at birth.
Before joining the DRF, Foster served as a VP of international
communications at Fleishman-Hillard. She was COO of the agency’s dollars
9.4 million anti-drug contract with the Office of National Drug Control