MarketMatch embarks on East Coast challenge to Silicon Valley tech reign

NEW YORK: MarketMatch has been charged with a daunting task: promoting three East Coast cities as legitimate challengers to Silicon Valley’s hi-tech supremacy.

NEW YORK: MarketMatch has been charged with a daunting task: promoting three East Coast cities as legitimate challengers to Silicon Valley’s hi-tech supremacy.

NEW YORK: MarketMatch has been charged with a daunting task:

promoting three East Coast cities as legitimate challengers to Silicon

Valley’s hi-tech supremacy.



MarketMatch president Laura Sabia last week announced plans to

co-produce events next year in New York, Boston and Washington, DC, with

AlleyCat News, a publication covering the hi-tech industry.



’It’s not just promoting a company or companies, but rather a reason to

do business there,’ Sabia said. ’There’s never been a unified effort on

the part of any of the cities to promote themselves as hi-tech

players.’



Sabia contended that using PR is among the most effective ways for

cities to promote themselves to hi-tech entrepreneurs. ’They want to

know they’re part of a community,’ said Sabia, who plans to showcase

academic institutions, cultural opportunities and other hi-tech

businesses that have succeeded in the cities.



City agencies are expected to help sponsor the events and corporate

participation is also being encouraged. Each city’s fair will only

feature local companies and will be open to the general public. Hi-tech

start-ups will receive a discount on participation fees, being charged

only a nominal sum.



Sabia said that East Coast hi-tech success stories have been

overshadowed by news coming from the left coast, pointing to Boston as

an example.



While the ’Silicon Harbor’ region experienced troubles earlier in the

decade as the PC revolution displaced the mainframe industry, the area

is now a hotbed for new media companies. Similarly, New York’s Silicon

Alley is filled with companies producing software for the entertainment

and advertising industries.



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