NEW YORK: MarketMatch has been charged with a daunting task: promoting three East Coast cities as legitimate challengers to Silicon Valley’s hi-tech supremacy.
NEW YORK: MarketMatch has been charged with a daunting task:
promoting three East Coast cities as legitimate challengers to Silicon
Valley’s hi-tech supremacy.
MarketMatch president Laura Sabia last week announced plans to
co-produce events next year in New York, Boston and Washington, DC, with
AlleyCat News, a publication covering the hi-tech industry.
’It’s not just promoting a company or companies, but rather a reason to
do business there,’ Sabia said. ’There’s never been a unified effort on
the part of any of the cities to promote themselves as hi-tech
Sabia contended that using PR is among the most effective ways for
cities to promote themselves to hi-tech entrepreneurs. ’They want to
know they’re part of a community,’ said Sabia, who plans to showcase
academic institutions, cultural opportunities and other hi-tech
businesses that have succeeded in the cities.
City agencies are expected to help sponsor the events and corporate
participation is also being encouraged. Each city’s fair will only
feature local companies and will be open to the general public. Hi-tech
start-ups will receive a discount on participation fees, being charged
only a nominal sum.
Sabia said that East Coast hi-tech success stories have been
overshadowed by news coming from the left coast, pointing to Boston as
While the ’Silicon Harbor’ region experienced troubles earlier in the
decade as the PC revolution displaced the mainframe industry, the area
is now a hotbed for new media companies. Similarly, New York’s Silicon
Alley is filled with companies producing software for the entertainment
and advertising industries.