INTERNATIONAL NEWS: Ogilvy acquires dollars 1 m financial and corporate shop

LONDON: Ogilvy PR Worldwide has acquired Sector Public Relations, a dollars 1 million financial and corporate communications practice.

LONDON: Ogilvy PR Worldwide has acquired Sector Public Relations, a dollars 1 million financial and corporate communications practice.

LONDON: Ogilvy PR Worldwide has acquired Sector Public Relations, a

dollars 1 million financial and corporate communications practice.



’It provides an excellent fit,’ said Ogilvy European finance director

David Hooper. ’We don’t have the skill sets that they can provide. It’s

an area that (parent company) WPP Group wants to get into.’



Founded in 1992 by Julian Goldsmith, Sector’s client stable includes

Boston Consulting Group and Barclays Bank. The firm is also a leading

player in the burgeoning e-commerce field, having launched Barclays’

site four years ago.



The acquisition - when added to key wins such as Efdex and Envision -

raises Ogilvy’s projected UK fee income for the year to over dollars 7

million, double the amount generated last year. ’We’ve grown about 75%

organically this year,’ European president Paul Philpotts said. ’This

will push us well over 100%.’



The two firms had been in talks for about three months, and Ogilvy did

not seriously consider acquiring or partnering with any other

agencies.



’The real significance is (Sector’s) focus on the e-commerce area,’

Philpotts said.



Sector managing director Julian Goldsmith will serve as managing

director of Ogilvy’s European corporate practice. The 12-person Sector

team will move to new offices in the Canary Wharf area of London.



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