INTERNATIONAL NEWS: For fight against the euro, lobby group grows team

LONDON: As the debate over the European single currency heats up, the anti-euro lobbying group Business for Sterling is expanding its in-house communications team and seeking PR agencies in London, Northern Ireland and Scotland.

LONDON: As the debate over the European single currency heats up, the anti-euro lobbying group Business for Sterling is expanding its in-house communications team and seeking PR agencies in London, Northern Ireland and Scotland.

LONDON: As the debate over the European single currency heats up,

the anti-euro lobbying group Business for Sterling is expanding its

in-house communications team and seeking PR agencies in London, Northern

Ireland and Scotland.



The new business will entail running Business for Sterling’s press

office and liaising with members of its council in those locales. PR

goals include raising the organization’s profile and increasing

consistency of message.



The group currently employs PR agencies in several British regions.



Business for Sterling’s in-house PR, research and campaigns functions

are currently handled by a six-strong team under the leadership of chief

executive Nick Herbert, a former consultant at Bell Pottinger Good

Relations.



Herbert is hoping to add a press/communications officer, a campaigns

officer and a research officer, all of whom will report to him.



’We have taken a lead since the euro was launched, but we recognize the

debate is heating up,’ he said. ’This is the great issue of our time.’

Herbert doesn’t think the debate will end anytime soon, either. ’We

believe the government could call a referendum in as little as two

years’ time,’ he explained. ’We want to be in a position to be able to

deal with that.’



Business for Sterling was set up last year to campaign against UK

membership in the single-currency system. It supports the single market,

but the lobby group argues that the UK’s ’special economic

circumstances’ will make the costs incurred by joining the euro system

outweigh any potential benefits.



Business for Sterling’s London council members include high-profile

businessmen like Belgo Group chairman Luke Johnson and Covent Garden

Soup Company founder William Kendall.



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