LONDON: As the debate over the European single currency heats up, the anti-euro lobbying group Business for Sterling is expanding its in-house communications team and seeking PR agencies in London, Northern Ireland and Scotland.
LONDON: As the debate over the European single currency heats up,
the anti-euro lobbying group Business for Sterling is expanding its
in-house communications team and seeking PR agencies in London, Northern
Ireland and Scotland.
The new business will entail running Business for Sterling’s press
office and liaising with members of its council in those locales. PR
goals include raising the organization’s profile and increasing
consistency of message.
The group currently employs PR agencies in several British regions.
Business for Sterling’s in-house PR, research and campaigns functions
are currently handled by a six-strong team under the leadership of chief
executive Nick Herbert, a former consultant at Bell Pottinger Good
Herbert is hoping to add a press/communications officer, a campaigns
officer and a research officer, all of whom will report to him.
’We have taken a lead since the euro was launched, but we recognize the
debate is heating up,’ he said. ’This is the great issue of our time.’
Herbert doesn’t think the debate will end anytime soon, either. ’We
believe the government could call a referendum in as little as two
years’ time,’ he explained. ’We want to be in a position to be able to
deal with that.’
Business for Sterling was set up last year to campaign against UK
membership in the single-currency system. It supports the single market,
but the lobby group argues that the UK’s ’special economic
circumstances’ will make the costs incurred by joining the euro system
outweigh any potential benefits.
Business for Sterling’s London council members include high-profile
businessmen like Belgo Group chairman Luke Johnson and Covent Garden
Soup Company founder William Kendall.