Granted, it’s not up there with Arbor Day in terms of tradition.
Granted, it’s not up there with Arbor Day in terms of
But the first annual National Bare Buns Day, sponsored by Adam & Eve -
which describes itself in promotional materials as ’the nation’s largest
mail order distributor of erotica for cheerfully consenting adults’ -
generated its share of underwear-free excitement.
The promotion, which took place on August 20, asked participants to shed
their boxers and panties in the name of sexual freedom. Adam & Eve set
up tie-ins with more than 20 radio stations across the country, who in
turn created special events (like a Houston station’s ’Miss Bare Buns’
Bare Buns Day, which was co-coordinated with Texas’ Ward Creative
Communications, was designed to promote positive images of sexuality.
How, then, does going ’al fresco’ have anything at all to do with
educating people about sex?
’That’s not really the point,’ said Adam & Eve spokesperson Katy
’(Bare Buns Day) was more about spreading a sex-positive message. People
need to lighten up a bit.’
Zvolerin said the event proved such an arousing - er, we mean rousing -
success that it will almost certainly be repeated next year, possibly
with an expanded international slant. This year, one London radio
station participated in the festivities.
One possible change: more celebrity involvement. ’It would be great to
have Howard Stern involved, but almost every day is a bare-bun day for
his radio show,’ Zvolerin joked.
Zvolerin gave points to Ward for its handling of the somewhat saucy
subject matter. ’They seem to like the industry,’ she said.