Big tobacco job scored by team Arnold

WASHINGTON, DC: After a speedy but exhaustive search that started in July, the American Legacy Foundation has picked a team led by Arnold Communications to direct its multimillion-dollar anti-tobacco campaign.

WASHINGTON, DC: After a speedy but exhaustive search that started in July, the American Legacy Foundation has picked a team led by Arnold Communications to direct its multimillion-dollar anti-tobacco campaign.

WASHINGTON, DC: After a speedy but exhaustive search that started

in July, the American Legacy Foundation has picked a team led by Arnold

Communications to direct its multimillion-dollar anti-tobacco

campaign.



Arnold’s team consists of Porter Novelli, Burrell Communication Group,

Crispen Porter, Bromley Aguilar & Associates, Imada Wong Communications

Group, The Nixon Group, Teenage Research Unlimited and Circle.com.



In a written statement, Francis J. Kelly III, Arnold’s chief marketing

officer and managing partner, said, ’We are absolutely thrilled. This is

an opportunity of a lifetime to not only do great communications, but to

do it for a great cause.’



Additional contract negotiations need to be finalized, but the board has

approved the decision, according to the foundation’s PR manager Bill

Furmanski. The contract will be worth 50 to 85% of the dollars 300

million received annually by the foundation from the Master Settlement

Agreement.



Arnold was one of three finalists vying for the multi-million account.

The other two finalists were Messener Vetere Berger McNamee Schmetterer

(with Smith & Harroff, Dan Klores Associates and Caroline Jones) and The

Richards Group (Golin/Harris and The MWW Group, among others).



The non-profit foundation is funded by the dollars 206 billion Master

Settlement Agreement between 46 states and the tobacco industry.



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