WASHINGTON, DC: After a speedy but exhaustive search that started in July, the American Legacy Foundation has picked a team led by Arnold Communications to direct its multimillion-dollar anti-tobacco campaign.
WASHINGTON, DC: After a speedy but exhaustive search that started
in July, the American Legacy Foundation has picked a team led by Arnold
Communications to direct its multimillion-dollar anti-tobacco
Arnold’s team consists of Porter Novelli, Burrell Communication Group,
Crispen Porter, Bromley Aguilar & Associates, Imada Wong Communications
Group, The Nixon Group, Teenage Research Unlimited and Circle.com.
In a written statement, Francis J. Kelly III, Arnold’s chief marketing
officer and managing partner, said, ’We are absolutely thrilled. This is
an opportunity of a lifetime to not only do great communications, but to
do it for a great cause.’
Additional contract negotiations need to be finalized, but the board has
approved the decision, according to the foundation’s PR manager Bill
Furmanski. The contract will be worth 50 to 85% of the dollars 300
million received annually by the foundation from the Master Settlement
Arnold was one of three finalists vying for the multi-million account.
The other two finalists were Messener Vetere Berger McNamee Schmetterer
(with Smith & Harroff, Dan Klores Associates and Caroline Jones) and The
Richards Group (Golin/Harris and The MWW Group, among others).
The non-profit foundation is funded by the dollars 206 billion Master
Settlement Agreement between 46 states and the tobacco industry.