Shandwick top gun to build global-trade coverage

NEW YORK: Shandwick has loaned one of its top public affairs staffers, Michael Holtzman, to the Office of the U.S. Trade Representative.

NEW YORK: Shandwick has loaned one of its top public affairs staffers, Michael Holtzman, to the Office of the U.S. Trade Representative.

NEW YORK: Shandwick has loaned one of its top public affairs

staffers, Michael Holtzman, to the Office of the U.S. Trade

Representative.



Holtzman, a Shandwick VP for public affairs, starts serving today as a

special advisor for public affairs. In the temporary post, he will

attempt to generate new coverage and grassroots communications

strategies for the November 30 meeting of the World Trade Organization

(WTO) in Seattle.



Holtzman said he faces two PR challenges. First, Americans are largely

unaware of the importance of international trade. Second, activist

organizations that are critical of ’free’ trade plan to stage protests

at the meeting, charging that the process leads to labor and

environmental exploitation.



Holtzman said the opponents have conducted a ’monologue’ with Americans

about the perceived drawbacks of international trade. More PR, then,

needs to be done about the benefits.



Holtzman argued that 12 million US citizens owe their jobs to

exports.



’Trade works,’ he said, adding that he plans to join forces with

organizations - such as the American Farm Bureau and the Chamber of

Commerce - in order to show how trade helps ’not just white-haired men

in dark suits sitting in corporate boardrooms,’ but workers and small

businesses.



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