NEW YORK: Shandwick has loaned one of its top public affairs staffers, Michael Holtzman, to the Office of the U.S. Trade Representative.
NEW YORK: Shandwick has loaned one of its top public affairs
staffers, Michael Holtzman, to the Office of the U.S. Trade
Holtzman, a Shandwick VP for public affairs, starts serving today as a
special advisor for public affairs. In the temporary post, he will
attempt to generate new coverage and grassroots communications
strategies for the November 30 meeting of the World Trade Organization
(WTO) in Seattle.
Holtzman said he faces two PR challenges. First, Americans are largely
unaware of the importance of international trade. Second, activist
organizations that are critical of ’free’ trade plan to stage protests
at the meeting, charging that the process leads to labor and
Holtzman said the opponents have conducted a ’monologue’ with Americans
about the perceived drawbacks of international trade. More PR, then,
needs to be done about the benefits.
Holtzman argued that 12 million US citizens owe their jobs to
’Trade works,’ he said, adding that he plans to join forces with
organizations - such as the American Farm Bureau and the Chamber of
Commerce - in order to show how trade helps ’not just white-haired men
in dark suits sitting in corporate boardrooms,’ but workers and small