Shandwick edges closer to buying big gun Cassidy

WASHINGTON, DC: Shandwick is nearing a deal to buy DC powerhouse Cassidy & Associates, an acquisition that would render the firm one of the top public affairs players in the US.

WASHINGTON, DC: Shandwick is nearing a deal to buy DC powerhouse Cassidy & Associates, an acquisition that would render the firm one of the top public affairs players in the US.

WASHINGTON, DC: Shandwick is nearing a deal to buy DC powerhouse

Cassidy & Associates, an acquisition that would render the firm one of

the top public affairs players in the US.



Shandwick Public Affairs president David Krawitz refused to disclose the

status of negotiations. ’We’re talking to a lot of people right now,’ he

said. Dale Leibach, MD and COO of Cassidy subsidiary Powell Tate and a

spokesperson for the Cassidy companies, added, ’discussions are

continuing. There is no deal at this point, nor is there any guarantee

that there will be.’



Cassidy’s holdings include Powell Tate, a highly regarded dollars 16

million public affairs shop; Frederick Schneiders Research, a polling

firm; Boland & Madigan, a government relations agency; and Bork &

Associates, a litigation communications firm. Should the deal be

finalized, each agency (except Powell, which would be absorbed into

Shandwick’s public affairs practice) would continue to operate under its

own name.



Shandwick Public Affairs, formed in 1994, is relatively new to DC and

would clearly benefit from adding Powell Tate, ranked third in the

Harris/Impulse survey of PR clients. In turn, several of Powell Tate’s

practice areas - such as corporate reputation - would benefit from

Shandwick’s expertise.



While Shandwick experienced substantial growth in Washington over the

last few years, one PR executive from a large DC firm suggested that

Shandwick is still a young pup - albeit a scrappy one - among older,

more established agencies such as Burson-Marsteller and Hill &

Knowlton.



Clearly, the Cassidy deal would change that perception.



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